New York City provided the perfect destination for all things thicker hair recently at Nanogen’s very first US press event. The Nanogen team welcomed journalists from some of the country’s biggest magazines, including Vogue, Harper’s Bazaar, Good Housekeeping, Elle and Marie Claire, as well as top influencers and bloggers to their pop-up styling boutique in Manhattan.
Nanogen Global Brand Ambassador Matthew Curtis transformed their hair with the complete product range. From statement festival styles to casual beachy waves and bouncy blow-dries, each guest received a completely unique Nanogen experience to achieve thicker, fuller hair. Global Brand Manager Craig Inglis was also on hand to educate the press about the results-driven research, unique ingredients and ground-breaking science behind the products.
A branded #OneStrandAtATime photo booth provided the perfect backdrop to capture some of the incredible looks created by Matthew Curtis on the day. Here are some of our favourites:
Our guests were impressed as they made their way home with a selection of Nanogen products and goodies to continue their thicker hair journey at home.